Winemaker Tenimenti Castelrotto in Lombardy has joined forces with Italian luxury goods company Camomilla to market four wines featuring the cutest feline in its packaging.
The range – all made from 100% Pinot Noir from the Oltrepo Pavese area – includes a red wine called Devil, a white named Angel, and two spumantes: a Brut Rosé and a demi-sec dubbed Sweet Pink.
All bottles carry the Hello Kitty logo on labels or neck pendants – as well as the Italian flag.